Chasing the current wherever it leads
This summer, we’re slowing down and soaking it in, just like a day on the Mira. On River Time is a tribute to the laid-back rhythm of the Mira River’s wild and winding waters. Whether you’re floating down the River or hanging by the shore, Mira Life Outfitters is made for moments that move at the speed of nature.
Featured Product
Up the River + Down the Gut Tee
$32.99
This one’s for the locals and those who wish they were. The Up the River + Down the Gut tee is a nod to one of the most iconic stretches of the Mira, where winding waters meet wide open skies and boats cruise from one memory to the next.
Featuring a custom Mira River map and boat graphic, this tee is bold, classic, and full of hometown pride. Whether you’re hitting the water, heading to a bonfire, or just repping your roots, this shirt is a true Mira original.
Our 2025 Summer Favourites
Take me to the River Hoodie
$59.99
Riptide Tank
$32.99
Up the River + down the gut tee
$32.99
Find our inventory at Mullins Rite Stop on the Louisbourg Highway!
Featured Product
Take me to the River Hoodie
$59.99
Designed for those who live life On River Time, the Take Me to the River Hoodie is your go-to for cool mornings, breezy evenings, and every slow moment in between.
